Thursday, April 4

Artium-Basque Museum of Contemporary Art (Central Auditorium), Vitoria-Gasteiz

PROGRAM

THURSDAY, APRIL 4 - ECONOMIC IMPACT OF LARGE SPORTING EVENTS DAY PROGRAM

  • 09:00 h. Opening.
  • 09:15 h – 10:15 h Block 1. Sports events: opportunities and difficulties.
    • Eduardo Martínez, Director of Ascentium (Vitoria-Gasteiz).
    • Jesús Vázquez, Institutional and International Relations Director of Baskonia Alavés Group (Vitoria-Gasteiz).
    • Fernando Ibarreta, Responsible for Economic Management and Marketing at Club Fortuna (Donostia – San Sebastian).
    • Laura Pérez de Mendiola, Senior Communications Director at Kosmos Tennis (Barcelona).
  • 10:15 h – 11:30 h. Block 2. The return of events to the local economic fabric.
    • Gema Guillerna, Director of NH Canciller Ayala (Vitoria-Gasteiz).
    • Alberto Fernández Canelo, Head of eSports at Webedia (Madrid).
    • Eva Benages, Member of the Technical Area of Economics of the IVIE-Valencian Institute of Economic Research (Valencia).
    • Javier Guillén, CEO of Unipublic (Madrid).
  • 11:30 h – 12:00 h. Coffee break.
  • 12:00 h – 13:15 h. Block 3. Contribution of major events to the territory and its economy.
    • Abigail Martin, Director of Corporate Social Responsibility and Development Projects, EuroLeague Basketball (Barcelona).
    • Elena Martín, SEA Hostelería Vicepresident (Vitoria-Gasteiz).
    • Kepa Olabarrieta, Director of the Bilbao Convention Bureau in Bilbao Ekintza (Bilbao).
  • 13:15 h – 13:30 h. Closing of the day

SPEAKERS

Eduardo Martínez

Director of Ascentium (Vitoria-Gasteiz)

Jesús Vázquez

Institutional and International Relations Director

of Baskonia Alavés Group (Vitoria-Gasteiz)

Fernando Ibarreta

Responsible for Economic Management and Marketing at Club Fortuna (San Sebastian)

Laura Pérez de Mendiola

Senior Communications Director at Kosmos Tennis (Barcelona)

Alberto Fernández Canelo

Head of eSports at Webedia (Madrid)

Gema Guillerna

Director of NH Canciller Ayala (Vitoria-Gasteiz)

Javier Guillén

CEO of Unipublic (Madrid)

Eva Benages

Member of the Technical Area of Economics of the IVIE

Valencian Institute of Economic Research (Valencia)

Elena Martín

SEA Hostelería Vicepresident (Vitoria-Gasteiz)

Abigail Martin

Director of Corporate Social Responsibility and Development Projects, EuroLeague Basketball (Barcelona)

Kepa Olabarrieta

Bilbao Convention Bureau-ko Zuzendaria Bilbao Ekintzan (Bilbo)

ORGANIZATION

CONTRIBUTERS